Things to know about the website

Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on This Website

Who is Responsible for Data Collection on This Website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Note on the Responsible Party" in this privacy policy.

How Do We Collect Your Data?

Your data is collected in two ways. First, you provide data to us directly. For example, this could be data you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website through our IT systems. These are primarily technical data (e.g., internet browser, operating system, or time of page visit). This data is collected automatically as soon as you enter this website.

What Do We Use Your Data For?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated through the website, the transmitted data will also be processed for contract offers, orders, or other service requests.

What Rights Do You Have Regarding Your Data?

You have the right at any time to receive free information about the origin, recipient, and purpose of your stored personal data. You also have the right to request correction or deletion of this data. If you have given consent for data processing, you can withdraw this consent at any time for the future. Additionally, under certain circumstances, you have the right to request restriction of processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with questions regarding data protection.

Analysis Tools and Third-Party Tools

When you visit this website, your browsing behavior may be statistically evaluated. This is done primarily through so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the contents of our website with the following provider:

IONOS

The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur (hereinafter IONOS). When you visit our website, IONOS collects various log files including your IP addresses. Details can be found in IONOS's privacy policy: https://www.ionos.de/terms-gtc/terms-privacy.

The use of IONOS is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website. If appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

Data Processing

We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only upon our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is any data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this occurs.

Please note that data transmission over the internet (e.g., via email communication) may have security gaps. Complete protection of data against access by third parties is not possible.

Note on the Responsible Party

The responsible party for data processing on this website is:

Weinhotel Kaisergarten
Hospitalstrasse 17
55232 Alzey
Telephone: +49 6731 – 99 76 00
Email: info@weinhotel-kaisergarten.de
Represented by:
Andreas Biegler (Owner)

The responsible party is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is stated elsewhere in this privacy policy, your personal data will remain with us until the purpose for data processing ceases to exist. If you assert a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur after these reasons cease to exist.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR if special categories of data are processed as defined in Art. 9 para. 1 GDPR. In the case of explicit consent to transfer personal data to third countries, data processing also takes place on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing also takes place on the basis of § 25 para. 1 TTDSG. Consent can be withdrawn at any time. If your data is necessary for contract fulfillment or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. The applicable legal basis in each individual case will be informed in the following sections of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Andreas Biegler
Hospitalstrasse 17
55232 Alzey
Telephone: +49 6731 – 99 76 00
Email: info@weinhotel-kaisergarten.de

Recipients of Personal Data

In the course of our business activities, we work with various external parties. In some cases, transmission of personal data to these external parties is necessary. We only pass on personal data to external parties when this is necessary as part of contract fulfillment, when we are required to do so by law (e.g., transfer of data to tax authorities), when we have a legitimate interest in transferring data pursuant to Art. 6 para. 1 lit. f GDPR, or when another legal basis permits the transfer of data. When using data processors, we only transfer personal data of our customers on the basis of a valid data processing agreement. In case of joint processing, a joint processing agreement is concluded.

Withdrawal of Your Consent to Data Processing

Many data processing activities are only possible with your explicit consent. You can withdraw any consent already given at any time. The lawfulness of data processing carried out up to the time of withdrawal remains unaffected by the withdrawal.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

If data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right at any time to object to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. The legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate reasons for processing that outweigh your interests, rights, and freedoms, or the processing is necessary for the assertion, exercise, or defense of legal claims (objection pursuant to Art. 21 para. 1 GDPR).

If your personal data is processed for the purpose of direct marketing, you have the right at any time to object to processing of your personal data for the purpose of such marketing; this also applies to profiling insofar as it is connected with such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 para. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, affected persons have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or the location of the alleged violation. This right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process based on your consent or in fulfillment of a contract provided to you or to a third party in a common, machine-readable format. If you request direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, Correction, and Deletion

Within the scope of applicable legal provisions, you have the right at any time to receive free information about your stored personal data, its origin and recipients, and the purpose of data processing, and if applicable, the right to correction or deletion of this data. You can contact us at any time with questions regarding personal data.

Right to Restriction of Processing

You have the right to request restriction of processing of your personal data. You can contact us at any time in this regard. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. During the period of verification, you have the right to request restriction of processing of your personal data.
If the processing of your personal data was/is unlawful, you can request restriction of data processing instead of deletion.
If we no longer need your personal data but you need it to exercise, defend, or assert legal claims, you have the right to request restriction of processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your and our interests. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of processing of your personal data.

If you have restricted processing of your personal data, this data may – apart from storage – only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a member state.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Processing on This Website

If, following the conclusion of a paid contract, there is an obligation to provide us with your payment data (e.g., account number for direct debit authorization), this data is required for payment processing.

Payment processing using the most common payment methods (Visa/MasterCard, direct debit) takes place exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser bar.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to Advertising Emails

We hereby object to the use of contact data published as part of our legal notice obligation for the transmission of unsolicited advertising and information materials. The site operators expressly reserve the right to take legal action in the event of unsolicited transmission of advertising information, such as spam emails.

4. Data Collection on This Website

Cookies

Our websites use so-called "cookies". Cookies are small data packages that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain on your device until you delete them yourself or your web browser automatically deletes them.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary for carrying out electronic communication, providing specific functions you desire (e.g., for the shopping cart function), or optimizing the website (e.g., cookies for measuring web audiences) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for technically error-free and optimized provision of its services. If consent to store cookies and similar recognition technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be withdrawn at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies on a case-by-case basis, exclude acceptance of cookies for certain cases or generally, and activate automatic deletion of cookies when closing your browser. If you deactivate cookies, the functionality of this website may be limited.

If additional cookies and services are used on this website, you can find this information in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files that your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

A combination of this data with other data sources does not take place.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.

Contact Form

If you send us inquiries via contact form, your information from the inquiry form, including the contact data you provide there, will be stored with us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if such consent was requested; consent can be withdrawn at any time.

The data you enter in the contact form will remain with us until you request deletion, withdraw your consent to storage, or the purpose for data storage ceases to exist (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

5. Bookings and Orders

Room Reservations via OnePageBooking

For processing your room bookings on our website, we work with the OnePageBooking system from HotelNetSolutions GmbH, Genthiner Str. 8, 10785 Berlin. When you decide to make a reservation, you will be redirected to the appropriate booking platform via a browser link.

To conclude your booking contract, we need certain personal data from you. You enter this data directly in the provided forms and transmit it to us. During the process, this information is stored and processed by us. A distinction between required information (which is marked) and optional information shows you which data is absolutely necessary.

As part of contract execution, we forward relevant data to involved payment service providers, shipping companies, or – if necessary – to collection agencies. Such forwarding only occurs if it is necessary for processing or payment, or if you have explicitly authorized us to do so. In all cases, we limit ourselves to what is necessary.

The legal basis is formed by Art. 6 para. 1 lit. b GDPR for contract-necessary data and Art. 6 para. 1 lit. a GDPR for voluntary information. A data processing agreement governs our cooperation with HotelNetSolutions.

Your binding information enables us to fulfill the contract with you and clarify any booking-related questions. We also process this data for creditworthiness checks, debt collection, and the technical operation of our online services. Voluntary information helps us prevent abuse and clarify crimes.

Storage duration is determined by legal requirements: We retain address, payment, and booking information for ten years (with restriction of processing after six years). We delete voluntary data after six years unless another booking takes place. For ongoing debtor relationships, retention rules apply throughout the entire contract term plus ten years.

Deletion before the deadline is only possible if contractual or legal reasons do not prevent it. Otherwise, you can at any time request deletion of your registration data or withdraw consent for voluntary data – these will then be deleted immediately.

Further data protection information from HotelNetSolutions can be found under the following link: https://hotelnetsolutions.de/Datenschutz/.

Gift Certificate Sales via Voucherbooking (vBooking)

You order our gift certificates via the vBooking system, also from HotelNetSolutions GmbH, Genthiner Str. 8, 10785 Berlin. Clicking the corresponding button takes you to the order page.

A successful gift certificate order requires you to provide required personal data. In the order form you will see which information is mandatory and which you can optionally add. Your entered data is captured, transmitted to us, and archived.

In addition to your entries, we automatically record your IP address, the exact timestamp, as well as information about your browser and the website visited.

The transfer to payment service providers and other external partners follows the same principle as with bookings: It only occurs to the extent necessary and only for contract execution or payment – or with your explicit consent.

Legal bases are Art. 6 para. 1 lit. b GDPR (for contract data) and Art. 6 para. 1 lit. a GDPR (for voluntary information). A data processing agreement documents our cooperation with HotelNetSolutions.

Your mandatory information enables contract execution, customer communication, creditworthiness checks, and technical operation. Voluntary data supports abuse prevention and law enforcement.

Deletion rules are identical to the booking system: Ten years for contract-relevant data (with reduction after six years), six years for voluntary information (unless another order is placed). For ongoing contracts, retention periods apply throughout the complete term plus ten years afterward.

You can at any time request complete deletion of your data or withdraw consent – the latter results in immediate deletion of voluntary information.

Data protection information from HotelNetSolutions can be found under the following link: https://hotelnetsolutions.de/Datenschutz/.

Use of AI on the Website

We use AI-based services and/or applications on our website.

We use Artificial Intelligence (AI) on our website as follows:

DialogShift Communication Services on Our Website

Our website uses the communication services of DialogShift GmbH, Torstr. 201, 10115 Berlin. These include a chat application as well as other communication channels such as email and telephone communication. The applications process and store data for operating the communication services and answering inquiries. Artificial intelligence is used to answer inquiries; processing takes place exclusively on servers in the EU. No guest or user profiles are created.

For the operation of the chat function, chat texts are stored and a cookie with a unique ID is set – this serves to recognize you as a customer. A cookie is a small text file that is stored locally on your device. This cookie is stored for 90 days since last use. You can disable cookie storage in your browser settings.

The possible disclosure of, for example, your name, email address, or telephone number in chat, by phone, or by email is voluntary. This personal data will be deleted after 90 days.

The legal basis for setting the cookie is Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TTDSG based on your consent. The legal basis for using the communication services is our legitimate interest in efficient customer communication pursuant to Art. 6 para. 1 lit. f GDPR. DialogShift provides further information on data collection and use as well as your rights and privacy protection options at https://www.dialogshift.com/data-privacy.

When you interact with or come into contact with elements on our website where artificial intelligence is used (e.g., chatbot), your inputs including metadata are processed to generate an appropriate response or reaction.

The use of these AI-based functions is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in using modern technologies on our website to improve our services and to identify new potential from interaction with our customers. If consent is required, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. You can withdraw your consent at any time.

Further information on data processing by this tool or service can be found in the relevant section of this privacy policy.

Data Processing

Use of Artificial Intelligence (AI) to Answer Customer Inquiries

We use AI-based software to process and answer customer inquiries. In doing so, the AI we use analyzes the content of your message to autonomously or semi-autonomously generate an appropriate response or response suggestion. In this context, our AI processes all content of your message, including names, email addresses, communication content, or technical information (e.g., IP addresses, device information).

The use of the AI software we employ is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most efficient customer communication using modern technical solutions.

We use the following AI applications:

ChatBot DialogShift

We use ChatBot DialogShift for our customer communication. The provider is DialogShift GmbH, Torstr. 201, 10115 Berlin. When you contact us, your inquiries including metadata may be transmitted to this provider's servers and processed there to generate an appropriate response.

Data Processing

Inquiry via Email, Telephone, or Fax

If you contact us via email, telephone, or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed with us for the purpose of handling your request. We will not pass on this data without your consent.

Data you send to us via contact inquiries will remain with us until you request deletion, withdraw your consent to storage, or the purpose for data storage ceases to exist (e.g., after your request has been processed). Mandatory legal provisions – in particular legal retention periods – remain unaffected.

Use of Chatbots

We use chatbots to communicate with you. Chatbots are able to respond to your questions and other inputs without human assistance. To do this, chatbots analyze your inputs as well as other data to provide appropriate responses (e.g., names, email addresses, and other contact data, customer numbers, and other identifiers, orders, and chat histories). Additionally, your IP address, log files, location information, and other metadata may be collected via the chatbot. This data is stored on the chatbot provider's servers.

Based on the collected data, user profiles can be created. Additionally, data can be used for targeted advertising if other legal requirements are met (in particular, consent). For this purpose, chatbots can be linked with analysis and advertising tools.

The collected data can also be used to improve our chatbots and their response behavior (machine learning).

Data you enter in connection with communication will remain with us or the chatbot operator until you request deletion, withdraw your consent to storage, or the purpose for data storage ceases to exist (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

The legal basis for using chatbots is Art. 6 para. 1 lit. b GDPR if the chatbot is used for contract initiation or as part of contract fulfillment. If appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent covers storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time. In all other cases, use is based on our legitimate interest in the most effective customer communication (Art. 6 para. 1 lit. f GDPR).

Use of AI Applications in Chatbot Communication

Our chatbots use Artificial Intelligence (AI) in customer communication. The AI we use analyzes the content of your message to autonomously generate an appropriate response. In this context, the AI processes all content of your message, including names, email addresses, communication content, or technical information (e.g., IP addresses, device information).

The use of the AI software we employ is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most efficient customer communication using modern technical solutions. If appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be withdrawn at any time.

6. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or conduct independent analyses. It merely serves to manage and deliver the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transmitted to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in quick and easy integration and management of various tools on its website. If appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent covers storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

The company holds certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to maintaining these data protection standards. You can find further information from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the Google Analytics web analysis service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of visit, operating systems used, and origin of the user. This data is compiled in a user ID and assigned to the respective device of the website visitor.

Furthermore, we can record your mouse and scroll movements and clicks with Google Analytics. Google Analytics also uses various modeling approaches to supplement the collected data sets and applies machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). Information collected by Google about the use of this website is typically transmitted to a Google server in the United States and stored there.

Use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be withdrawn at any time.

Data transmission to the United States is based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

IP Anonymization

Google Analytics IP anonymization is activated. This means your IP address is truncated by Google within EU member states or other countries party to the European Economic Area Agreement before transmission to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. On behalf of this website's operator, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide other services related to website and internet use to the website operator. The IP address transmitted by your browser in connection with Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, visitor data from Google Signals will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Data Processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of German data protection authorities in the use of Google Analytics.

Google Analytics E-Commerce Measurement

This website uses Google Analytics' "E-Commerce Measurement" feature. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. Information is collected, such as orders placed, average order values, shipping costs, and the time from product view to purchase. This data can be combined by Google under a transaction ID assigned to the respective user or their device.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether a user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how frequently and which products are viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive information that would allow us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

Use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be withdrawn at any time.

More information about Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en.

7. Newsletter

Newsletter Data

If you wish to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. No further data is collected, or only on a voluntary basis. For newsletter processing, we use newsletter service providers described below.

CleverReach

This website uses CleverReach for newsletter distribution. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter "CleverReach"). CleverReach is a service with which newsletter distribution can be organized and analyzed. The data you enter for newsletter subscription (e.g., email address) is stored on CleverReach servers in Germany or Ireland.

Our newsletters sent via CleverReach allow us to analyze the behavior of newsletter recipients. For example, we can analyze how many recipients opened the newsletter message and how often each link in the newsletter was clicked. With the help of so-called conversion tracking, we can also analyze whether a predefined action (e.g., purchase of a product on this website) occurred after clicking the link in the newsletter. Further information about data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/en/features/reporting-and-tracking/.

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The lawfulness of data processing operations already carried out remains unaffected by the withdrawal.

If you do not want analysis by CleverReach, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message for this purpose.

The data you provide to us for newsletter subscription purposes will be stored by us until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after unsubscription. Data stored with us for other purposes remains unaffected.

After unsubscribing from the newsletter distribution list, your email address may be stored on a blacklist with us or the newsletter service provider if this is necessary to prevent future mailings. Data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest.

Further information can be found in CleverReach's privacy policy at: https://www.cleverreach.com/en/privacy-policy/.

Data Processing

8. Plugins and Tools

YouTube with Enhanced Data Protection

This website embeds videos from the YouTube website. The website operator is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites that embeds YouTube, a connection is established to YouTube's servers. The YouTube server is told which of our pages you have visited. If you are logged into your YouTube account, YouTube enables you to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced data protection mode. According to YouTube, videos played in enhanced data protection mode are not used to personalize browsing on YouTube. Ads served in enhanced data protection mode are also not personalized. In enhanced data protection mode, no cookies are set. Instead, so-called Local Storage elements are stored in the user's browser, which contain personal data similarly to cookies and can be used for recognition. Details on enhanced data protection mode can be found here: https://support.google.com/youtube/answer/171780.

Depending on the activation of a YouTube video, further data processing operations may be triggered, over which we have no control.

The use of YouTube is in the interest of an appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent covers storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=en.

Google Maps

This page uses the Google Maps mapping service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With this service, we can embed map material on our website.

To use Google Maps functions, it is necessary to store your IP address. This information is typically transmitted to a Google server in the United States and stored there. This page's provider has no influence over this data transmission. When Google Maps is activated, Google may use Google Fonts to ensure consistent font display. When Google Maps loads, your browser downloads the required web fonts into your browser cache to display text and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online services and easy finding of the locations we specify on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent covers storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

Data transmission to the United States is based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on how Google handles user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en.

9. E-Commerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, specify the content of, and modify our contractual relationships. Personal data regarding use of this website (usage data) is only collected, processed, and used to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

Customer data collected is deleted after contract completion or termination of the business relationship and expiration of any applicable retention periods. Statutory retention periods remain unaffected.

Data Transfer upon Contract Conclusion for Online Shops, Merchants, and Goods Shipment

If you order goods from us, we pass on your personal data to the transport company entrusted with delivery and to the payment service provider responsible for payment processing. Only data required by the respective service provider to perform its task is transmitted. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits processing of data for contract fulfillment or pre-contractual measures. If you have given corresponding consent pursuant to Art. 6 para. 1 lit. a GDPR, we will pass your email address to the transport company responsible for delivery so it can inform you by email about the shipping status of your order; you can withdraw this consent at any time.

Data Transfer upon Contract Conclusion for Services and Digital Content

We transmit personal data to third parties only when this is necessary as part of contract processing, for example to the credit institution responsible for payment processing.

No further transmission of data occurs, or only if you have explicitly consented to transmission. Transmission of your data to third parties without explicit consent, for example for advertising purposes, does not take place.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits processing of data for contract fulfillment or pre-contractual measures.

Payment Services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, account information, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective contract and privacy terms of the respective provider apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract processing) and in the interest of the most smooth, convenient, and secure payment process (Art. 6 para. 1 lit. f GDPR). Where consent for specific actions is requested, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consents can be withdrawn at any time for the future.

We use the following payment services / payment service providers as part of this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

Data transmission to the United States is based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.paypal.com/en/webapps/mpp/ua/pocpsa-full.

Details can be found in PayPal's privacy policy: https://www.paypal.com/en/webapps/mpp/ua/privacy-full.

Apple Pay

The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/en-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment purchases). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/en_us/checkout.pdf.

Details can be found in Klarna's privacy policy at the following link: https://www.klarna.com/en/privacy/.

Paydirekt

The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter "Paydirekt"). When you pay using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank where you are registered with Paydirekt. In addition to data required for payment, Paydirekt may collect additional data as part of transaction processing, such as delivery address or individual items in the shopping cart. Paydirekt then authenticates the transaction using the authentication method stored at the bank for this purpose. The payment amount is then transferred from your account to our account. Neither we nor third parties have access to your account data. Details on payment with Paydirekt can be found in the Terms and Conditions and Privacy Policy of Paydirekt at: https://www.paydirekt.de/agb/index.html.

Instant Bank Transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). With the help of the "Instant Bank Transfer" procedure, we receive payment confirmation from Sofort GmbH in real time and can immediately begin fulfilling our obligations. If you have chosen the payment method "Instant Bank Transfer", you transmit your PIN and a valid TAN to Sofort GmbH, with which it can log into your online banking account. After logging in, Sofort GmbH automatically verifies your account balance and carries out the transfer to us using the TAN you provided. It then immediately transmits a transaction confirmation to us. After logging in, your transactions, credit line, and existence of other accounts and their balances are also automatically verified. In addition to the PIN and TAN, your entered payment data and personal information are also transmitted to Sofort GmbH. Personal information includes first and last name, address, telephone number(s), email address, IP address, and any other data required for payment processing. Transmission of this data is necessary to definitively establish your identity and prevent fraud attempts. Details on payment with Instant Bank Transfer can be found at the following link: https://www.klarna.com/sofort/.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter "American Express").

American Express may transmit data to its parent company in the United States. Data transmission to the United States is based on Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

Further information can be found in American Express's privacy policy: https://www.americanexpress.com/en-us/company/legal/privacy-center/online-privacy-statement/.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter "Mastercard").

Mastercard may transmit data to its parent company in the United States. Data transmission to the United States is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter "VISA").

The United Kingdom is considered a third country with adequate data protection. This means that the United Kingdom has a level of data protection comparable to that in the European Union.

VISA may transmit data to its parent company in the United States. Data transmission to the United States is based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.visa.com/terms-of-use/visa-global-privacy-notice/notice-on-jurisdiction-issues-for-the-eea.html.

Further information can be found in VISA's privacy policy: https://www.visa.com/terms-of-use/visa-privacy-center.html.

10. Our Own Services

Handling of Applicant Data

We offer you the opportunity to apply with us (e.g., via email, mail, or online application form). In the following, we inform you about the scope, purpose, and use of your personal data collected in connection with the application process. We assure you that the collection, processing, and use of your data is in accordance with applicable data protection law and all other legal requirements, and that your data is treated with strict confidentiality.

Scope and Purpose of Data Collection

If you send us an application, we process your associated personal data (e.g., contact and communication data, application documents, notes from application interviews, etc.) to the extent necessary to decide on establishing an employment relationship. The legal basis for this is § 26 BDSG under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b GDPR (general contract initiation), and – if you have given consent – Art. 6 para. 1 lit. a GDPR. Consent can be withdrawn at any time. Your personal data is shared within our company only with persons involved in processing your application.

If the application is successful, the data you submitted will be stored in our data processing systems on the basis of § 26 BDSG and Art. 6 para. 1 lit. b GDPR for the purpose of conducting the employment relationship.

As part of the application process, we may also conduct internet research about you. This includes primarily Google search, LinkedIn, and Xing. The legal basis for this type of processing is our legitimate interest in obtaining an overall impression of publicly available information about you pursuant to Art. 6 para. 1 lit. f GDPR.

Data Retention Period

If we cannot make you a job offer, you decline a job offer, or you withdraw your application, we reserve the right to retain the data you submitted on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of application). After that, the data will be deleted and physical application documents will be destroyed. Retention serves primarily for evidence purposes in case of legal disputes. If it becomes apparent that the data will be required after the 6-month period expires (e.g., due to a pending or threatened legal dispute), deletion will only occur when the purpose for further retention ceases to exist.

Longer retention may also occur if you have given appropriate consent (Art. 6 para. 1 lit. a GDPR) or if legal retention obligations prevent deletion.

Admission to the Applicant Pool

If we cannot make you a job offer, there may be the possibility of admitting you to our applicant pool. In case of admission, all documents and information from the application will be transferred to the applicant pool to contact you in case of suitable vacancies.

Admission to the applicant pool occurs exclusively on the basis of your explicit consent (Art. 6 para. 1 lit. a GDPR). Giving consent is voluntary and is not related to the pending application process. The affected person can withdraw their consent at any time. In this case, the data will be permanently deleted from the applicant pool unless legal retention reasons apply.

Data from the applicant pool will be permanently deleted no later than two years after consent is given.